MAR3023

Marketing

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Announcements

3 hours ago

MAR3023 Exam 2 printed S'N packets

will be shipped to students with a Blue membership on Tuesday, July 6th.
1 month ago

New Content Posted Weekly!

This semester, we're posting new content (that covers the material from the week before) every weekend!

Materials

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Study Guides

Exam 1 Contents

2

Ch 1 Class Notes - Intro

9

Ch 3 Class Notes - Environment

17

Ch 4 Class Notes - Ethics

8

Ch 5 Class Notes - Consumer Behavior

17

Ch 6 Class Notes - Organizational Buyers

9

Ch 9 Class Notes - STP

17

Ch 8 Class Notes - Research

12

Exam 1 Chapter Summaries

46

Ch 11 Class Notes - Product Strategy

17

Ch 11 Summary

9

Ch 10 Class Notes - New Products

10

Ch 10 Summary

7

Ch 12 Class Notes - Services

12

Ch 12 Summary

6
Practice Exams

Exam 1 Practice Exam

Ch 1 Progress Quiz

Ch 3 Progress Quiz

Ch 4 Progress Quiz

Ch 5 Progress Quiz

Ch 6 Progress Quiz

Ch 9 Progress Quiz

Ch 8 Progress Quiz

Ch 11 Progress Quiz

Ch 10 Progress Quiz

Ch 12 Progress Quiz
Flash Cards

Ch 1

19 Cards

Ch 3

24 Cards

Ch 4

15 Cards

Ch 5

18 Cards

Ch 6

9 Cards

Ch 9

9 Cards

Ch 8

11 Cards

Ch 11

21 Cards

Ch 10

20 Cards

Ch 12

10 Cards
Videos

Quantitative Review - Market Share

4 mins.

Quantitative Review - Disposable vs. Discretionary Income

6 mins.

Quantitative Review - Multi-Attribute Model

7 mins.

Quantitative Review - Net Promoter Score

5 mins.

Quantitative Review - Value Analysis

8 mins.

Quantitative Review - Indexing

3 mins.

Quantitative Review - BDI and CDI

15 mins.

Quantitative Review - Customer Lifetime Value

8 mins.

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